Revenue tracking is an upgrade feature that is designed for email marketing users who need to measure the total revenue being generated from an email marketing campaign.

Revenue tracking traces and collects what links subscribers clicked on (e.g."20% Off Winter Sales Items"), and records how much revenue was generated as a direct result of a particular email message. This is a powerful tool to determine your return on investment for online marketing campaigns.

For instance, you could send a marketing message to 35K subscribers interested in Gypsy King tickets. In the message, you could offer "exclusive pre-sale ticket availability", where by subscribers would have first choice seating if they purchase within 36 hours. Then, in real time, track the number of subscribers who: opened the message, clicked on message, and purchased tickets.
 

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Let online visitors specify when they would like to receive information or promotions. Automatically inform, remind or reward customers and prospects precisely when they want to hear from you. Collect individual subscriber data (such as birth dates) by an on-line survey, then schedule relevant marketing messages to be delivered on or around that date as appropriate.

Event Reminder is an add-on to EchoSystem. If you would like this feature enabled, please contact your Account Manager.

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Refer-a-Friend makes it possible to grow your subscriber database exponentially. Enables your customers to easily refer/introduce their friends and colleagues to your company while signing up to receive communications from your company. Track which customers are referring the most friends and the conversion rates from those referrals. Create incentive based programs to reward your customers with the most referrals. Refer-a-Friend gives you the ability to advertise in a way that is more personal, relevant, and effective . EchoSystem allows you to create unlimited Refer-a-Friend campaigns.

Refer-a-Friend is an add-on to EchoSystem. If you would like this feature enabled, please contact your Account Manager.

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Forward to a Friend is a component of your viral marketing strategy. It allows your subscribers to forward messages from your email campaigns. Forward to a Friend forwards the email message exactly as your subscriber received it. Allows an unlimited number of people to receive your message. Track the number of messages which were forwarded for a particular campaign.

Forward-to-a-Friend is a standard EchoSystem feature.

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Invite is a web-based solution that uses your company's branding, your website, and your own custom "look & feel" in every screen and every customer email. This exciting new solution encourages your customers to invite their friends and family to events held at your place of business, restaurant, or store. It seamlessly integrates with your BlueHornet EchoSystem and has the ability to offer unlimited invitation designs from which your patrons may choose. From birthday parties to happy hours groups to farewell gatherings, the BlueHornet Invite solution is tailored to fit your individual business needs.

Taking "viral marketing" and email marketing to new heights, BlueHornet Invite lets your patrons play "host" at your establishment. Hosts can build an online invitation from your website. The host selects from invitation stationary, enters event name and description, chooses a location (if you have more than one), determines the date, time, and duration, and creates a guest list. Unlike other online invite solutions, this is designed to help boost traffic and awareness for your business with your branding. In addition, it will help increase customer loyalty, increase brand awareness, and improve your company's ability to communicate regularly with your best customers based on their interests, demographics, and stated preferences (all with the BlueHornet opt-in, permission-based tools).

Invite Standard Features & Benefits:

• The Invitation System is branded with your logo, slogan, and look and feel.
• Hosts can create their own invitation and guest list directly from your website.
• Guests automatically receive a personalized invitation.
• Hosts can monitor RSVP responses online in real time.
• Hosts and guests learn more about your business through the email invite.
• Hosts can cancel an event which automatically sends courtesy cancellation notices.

Some of the many additional Invite Options (not in standard Invite):

• Additional invite stationary with your branded designs
• Multiple invite locations
• Recurring events
• Reservation/Booking accommodations
• Pre-order party trays, dinners, drinks, or whatever you sell at your establishment…
• Include incentive coupons, inserted into the message to the host with expiration date
• Hide/Show guests' responses
• Host or establishment can reschedule event