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 The
first step towards a successful email marketing
campaign whether the objective is to promote a
product or service, to build customer loyalty, or
to increase brand recognition, is to make sure
your message is relevant to your customers'
interests. That is why having an online survey
that allows your customers to specify their
interests, needs, and contact information is
critical.
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The
survey is linked to your website.
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No
HTML skills needed. If you have a browser,
that's all the software you need!
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You
determine the type of customer information and
categories of interest that are collected.
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Create a look and feel for your survey that
matches the look of your site. You determine the
font type, size, and color as well as the
header, footer, and background images.
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The
survey automatically feeds the information to
your database, placing the customer/subscriber
into the appropriate lists according to their
preferences.
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Use
the "Message Composer" email creation tool to
create a welcome email that is automatically
sent to your subscriber's inbox upon completion
of the survey.
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